Apex Book Review: NEGOTIATE TO WIN! by Jim Thomas
IT Support in Seattle

Negotiating skills can save you money and help you get the best deals on everything from cars to houses. There are so many areas of your life where you could save hundreds of dollars or even thousands if you knew how to negotiate.

If you’re a business owner, then you’re probably already thinking of areas where you need better-negotiating skills. If you’re in the business of selling anything, this skill is vital.

In his business bestseller, NEGOTIATE TO WIN, Jim Thomas demonstrates exactly how to increase profits and performance while building solid relationships.

Many entrepreneurs have found this book to be an indispensable guide that covers all the essential ways that good negotiating skills can help you:

  • The 21 Rules of Successful Negotiating – And how to defend against them!
  • Why Americans are the worst negotiators on Earth.
  • Quickies – Specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others.
  • How to overcome your natural reluctance to bargain.
  • How to thoroughly prepare for your negotiations.
  • Why win-win negotiating is so vital.
  • How to deal with counterparts who intimidate or harass you.
  • How to negotiate more successfully across cultural lines.
  • How to negotiate ethically – And deal with those who don’t!
  • Thomas’s Truisms – 50 memorable negotiating maxims.

This book includes the psychology of negotiating, historical illustrations, day-to-day applications, and more.

NEGOTIATE TO WIN is a HarperCollins international bestseller available in 13 languages.


About Jim

Negotiation Coach Jim Thomas

Jim Thomas is a Washington, D.C. attorney, author, speaker, trainer, and one of the most acclaimed and respected negotiators in the U.S.

He is also the founder and President of Common Ground Seminars, Inc.

For over 30 years, Jim’s law practice has focused exclusively on negotiating. His negotiating experience encompasses domestic and international business transactions, mergers and acquisitions, sales, purchasing and more. He has worked with Fortune 500 companies, as well as nonprofit groups, professional and trade associations and federal, state and local government agencies.

His seminars have developed into training programs for leaders all over the world, and they’ve won a number of ASTD and NAPM Awards for Excellence.

Jim is a frequent guest on television and radio programs. He has appeared on MSNBC, CNN, Fox and international news shows. Jim is also a popular trainer and speaker for government, corporate, trade, and professional organizations.

During his long and illustrious career, Jim has served as a member of the United States’ negotiating team in the successful Intermediate Nuclear Forces (INF) negotiations with the former Soviet Union. He also served on the United States’ WTO (formerly GATT) negotiating team.

Jim’s book and training can help you learn a skill that will serve you throughout your life. Entrepreneurs can grow their businesses and earn respect in their community simply by becoming a better negotiator. Regardless of where you are in life, you’ll enjoy the admiration that comes with being the best negotiator in the room.

If you liked this article, there are more critical business and IT tips on the Apex Blog. Here are a few examples that should help you grow your business in or near Redding or Fresno, California.

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