Let’s face it, the amount of data available to the average small to medium business owner is simply overwhelming, and will continue to grow in the coming years. There’s so much data that it can be hard to gain useful information from it. One popular method is to visualize it, but this doesn’t work well all the time. Do you know what situations are good for data visualization?
In order to know when data visualization should be used, it’s a good idea to start with why we even use it at all, and what makes it work.
Why visualize data
The whole point of taking data and turning it into more understandable information is so that we can utilize it to make a decision or take action from what we learn. Data visualization is just another way of turning data that we can’t read or understand and turning it into something that we can see and use. In other words, creating information with visible insights.
In general there are three reasons why you might want to visualize data:
What makes a good data visualization
There are three main aspects of information that make up good effective data visualizations:
If the visualization fails to meet any one of these three aspects, you will end up with an outcome that doesn’t provide value and will likely be ignored or viewed with skepticism. In this case it is probably not worthwhile trying to visualize it.
If you would like to know more about how you can visualize data, or how you can harness the data in your organization, contact us today to see how we can help.