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July 15th, 2015

164_Prod_CWith so much technology being utilized in the workspace today, it’s obvious that it has become a source of distraction for some employees, and is having a negative impact on productivity in the process. But is technology really all to blame? A new survey of 2,175 hiring and human resource managers released by CareerBuilder uncovers the real source of today’s most notorious productivity killers - and it’s not all technology. The results are a mix of both obvious distractions and surprising discoveries.

Here are the top 10 productivity busters according to CareerBuilder’s June 2015 survey.

  1. 52% - Cellphones & texting
  2. 44% - Internet
  3. 37% - Gossip
  4. 36% - Social media
  5. 31% - Email
  6. 27% - Coworkers chatting
  7. 26% - Meetings
  8. 27% - Snack and/or smoke breaks
  9. 17% - Loud coworkers
  10. 10% - Sitting in a cubicle

Why are these findings a big deal?

According to the managers who took the survey, the consequences of these distractions can be pretty severe. A few examples they gave were lower quality of work, dissatisfied employees who have to pick up the slack of lower performers, missed deadlines, and even loss of revenue.

So how do you prevent these productivity killers from disrupting your business?

The chief human resources officer at CareerBuilder mentioned that one of the most effective ways to increase productivity is to simply take a break, which may come as quite a surprise since “Snack and/or smoke breaks” is listed as number 8 for productivity killers.

However, it should be noted that not all breaks are created equal. Listening to loud music or getting caught up in gossip on social media may not actually give employees the sense of rejuvenation they need when they return to work. They key is for staff members to take a break that will re-energize and give them a fresh focus. Some suggestions are to simply take a walk or perform some form of light exercise or stretching.

On a more humorous note, the survey also revealed some of the more unusual non-work activities employees partook in while on the clock. Employers reportedly found their staff doing everything from taking a nap on the CEO’s couch, searching for a mail order bride, and even taking a sponge bath in the restroom sink.

Want more tips on how to boost employee productivity. Curious to see how technology can help? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
July 8th, 2015

164_Sec_CLove them or hate them, selfies are here to stay. And with facial recognition technology becoming both more advanced and more mainstream, selfies have now found their way into the online security world. MasterCard is the most recent global corporation to join in on the trend. Here’s how they’re planning to integrate facial recognition technology into the online payment process.

At the beginning of this autumn, MasterCard will acquire the help of 500 customers to test out a new application that enables people to verify their identity and authenticate online transactions with a facial scan. What does this mean? Instead of using a traditional password at the online checkout, MasterCard wants to give you the option to snap a selfie instead. According to the credit card giant, they’ve partnered with every smartphone company in the business to make this mode of identity verification possible.

Why is this happening?

A quote from Ajay Bhalla, security expert at MasterCard, suggests this is an attempt by the credit card giant to appeal to a younger crowd of digital natives. "The new generation, which is into selfies...I think they'll find it cool. They'll embrace it," Bhalla recently said.

That said, the “cool” appeal to youth is likely not the only reason for this change. The firm is likely attempting to make online purchases both more secure and more convenient.

How it works

To use this technology, users will have to download a dedicated app, which they can then use to take a photo of themselves at checkout. But how does MasterCard prevent a thief from using a photo of you to fake your verification? Simple - the app requires you to blink to prove that you’re a living, breathing human being.

However, it’s been noted by critics that, in today’s technological world, even a blink can be animated on a static photo. This leaves those of us with security concerns wondering whether MasterCard will make this app more secure before it’s released.

Note as well, though, that MasterCard is not getting rid of traditional passwords completely. Users will still have the option of the more conventional method of verification, as well as the choice of fingerprint scanning to check your identity.

Is this where the future of online security is headed?

With the release due later this year of a similar Windows 10 security application to identify users using biometrics, it appears that this is where the future of online security is headed. And with ever more applications and online services requiring a password, it is becoming increasingly difficult for the average web user to create one that is both unique and secure for each individual service. So whether it’s facial recognition, a fingerprint scan or some other technology that’s yet to be perfected, it seems as though some sort of more advanced security solution is inevitable.

Want more of the latest security news? Looking to implement new security to protect your IT infrastructure from cyber threats? Get in touch today.

Published with permission from TechAdvisory.org. Source.

Topic Security
July 3rd, 2015

164_Soc_CStill struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source. Here’s what it is, and how to fix it.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.

If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.

If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.

Be fearless in your content

Similarly, it’s absolutely essential that, across all the content that you produce, you share a unique perspective. Many people end up parroting the same thing as everyone else because they are afraid to offer their true opinion. Don’t be afraid to speak up and be controversial. If you’re going to develop a social media persona that stands out, you need to develop your own voice - and a thick skin. There is always going to be someone who disagrees with you, especially on the web where it is easy to remain anonymous.

Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.

But - be honest and show integrity

Don’t say something controversial just for the sake of it. Give your honest opinion. The key to every aspect of sales is developing trust. That means that with any customer or potential follower you come into contact with, whether through social media or other means, you should show your true self. You’ll have a better chance of gaining a customer or follower for life.

Controversy or not, always be professional

There’s no reason to start a flame war, or resort to name calling and insults. People are going to have strong feelings about controversial content. Emotions are going to come up and people can say some pretty mean things - especially on the internet. Don’t get caught up in the comments and negativity. If you do, it is sure to leave a bad taste in the mouths of your current customer base and followers.

Want more insights into growing your social media presence? Speak up today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 1st, 2015

BusinessValue_Jun16_CAs a small or medium-sized business owner, breaking into the market and trying to encourage people to buy your products or services can be a daunting task, because you’ll have to compete with all the big names out there. That’s where online marketing comes in. If implemented properly, you will be able to cost-effectively attract new customers. But if you jump in without a plan, you may end up losing more money than you bargained for. Here are some effective marketing tips to ensure your advertising campaigns are a total success.

Prioritize blogging

Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.

Advertise in the right places

There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.

Start using videos

Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.

Be active on social media

Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.

Make sure your website is responsive

More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.

Contact us today and learn how our IT services can help you gain more customers and add value to your business.

Published with permission from TechAdvisory.org. Source.

June 30th, 2015

Productivity_Jun17_CKeeping productivity high is vital to the success of any business. And while many businesses stay up-to-date using productivity tips found online or from so-called experts, little do they know that many of those tips simply don’t work. Here we’ll take a look at four productivity tips to avoid, and how to change them to your benefit.

Don’t check email first thing in the morning

What’s wrong with this when it sounds like such a good tip? Well, reading and responding to email can derail your entire morning. Your ten minutes spent reviewing emails turns into half an hour, and suddenly you’re late for work. And in many industries you simply won’t have the time in the morning to go through every single email and find out what has been happening overnight.

The fix

You should check your email first thing in the morning but make sure not to respond unless it will take you less than a minute. Something that requires a simple “yes” or “no”, or that can be forwarded to someone who can take care of it for you, is fine. But for anything else that requires research or a longer response, mark the email as “unread” and go back to it later when you have more time. You can also add it to your to-do list so you’ll be sure to check it later. Skimming emails in the morning is a particularly good use of commuting time even if you can’t respond right away, plus it can help you prepare for your day by giving you an idea of what lies ahead.

Tackle the hardest task first

While this sounds reasonable, in most cases your hardest task can really set you back time-wise. Plus, without proper planning in terms of the time, resources and energy you need for it, tackling the hardest job first might end up deflating your hopes of a productive day.

The fix

Instead of starting the day with your most difficult task, build your confidence by starting with something smaller and easier. Simpler tasks will help get your momentum going and ease you into a productive mode. You could also cut that difficult project into smaller bite-sized to-dos, so you can tackle them individually without burning out.

Make one to-do list for everything

While it’s a good idea to get everything out of your head and down onto paper, having just one go-to list for all the things you need to get done is a huge mistake. Why? It can be quite the headache to pick tasks off a never-ending list. Once you see that long list, you’re more likely to be demotivated before you even get started on a task.

The fix

Write everything you need to do onto a list, then rewrite your list into specific, actionable tasks. Break your lists up into a work list, home list, side project list and so on. Having multiple lists that detail the specifics of what you need to do makes it easier for your brain to digest all this information, instead of having to wade through numerous things that you can’t possibly do all at the same time. Keeping your lists separate will help you stay focused on what really needs to get done first.

Stop multitasking

You’re already really busy doing just one thing, so it’s a bad idea to risk compromising the quality of your work by multitasking, right? Wrong! In today’s fast-paced world, you multitask without even knowing, whether it’s by listening to music while working, or when you’re reading an advertizing billboard while walking along the street.

The fix

Be selective with what you choose to juggle! For instance, walking and listening are two tasks that complement each other, whereas it can be too hard for the brain to split itself between simultaneously typing and listening.

It’s important to keep in mind that just because something is named “the best advice” doesn’t mean it’s best for you. Looking to find out more about how to boost productivity in your business? Give us a call; we’re sure we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 30th, 2015

164_Mic_CFor many people, passwords are the bane of online existence. Rely on one master password for all your logins and using the Internet can become a security threat. Use dozens of unique ones and it quickly becomes an annoyance. With Windows 10, Microsoft looks to resolve this problem for good. And by doing so, they hope to make the Internet and computer devices both safer and easier to use, for people around the world. Here’s how they intend to do it.

The problem with passwords

The problem with passwords is simple - they can be stolen. And from Facebook to iTunes to Flickr and thousands more, nearly every major website and thousands of niche ones require a password to use. And because we Internet users are logging onto dozens of these sites and services everyday, it’s virtually impossible for us to create a unique, complex password for each one. So people resort to using only a handful of passwords, or even just one master password, since it’s easier. But of course, this poses a security risk. So what’s an Internet user to do?

Microsoft Windows 10 is pioneering a new technology that is ready to flip this dated system on its head and eliminate the password problem for good.

Login to your devices with biometrics

Passwords can be stolen easily, but how easy is it to steal a person’s physicality? Microsoft’s new technology, named Hello, uses biometrics - such as your fingerprint, or face or iris scan - to log into your computer, laptop or other device. This ensures that no one can login to your device but you.

Well, what about using a photograph to login instead, you might ask? It won’t work. Using technology that takes a detailed map of your face in 3D, Hello is trained to reject the token photograph or selfie on login attempt. This makes it virtually impossible for anyone, besides you, to login to your device.

Use biometrics to login on the web

Logging into your computer with biometrics is great, but what most users really want is a more secure solution to login to websites while not having to remember a bazillion passwords. This is where Microsoft’s Passport comes in. Passport allows you to login into applications and online content without the need for a password. For example, instead of using your typical password to sign into your Microsoft Windows Account, you can now use Windows 10 facial recognition (or other biometrics) to log you in instead. That means you can access Skype, Xbox Live, Office 365 and more without a standard password. In addition to your Microsoft Windows Account, you’ll be able to use the biometric capabilities of Passport to access thousands of enterprise Azure Active Directory online services. Bear in mind, though, that it will be quite some time before you can use Passport to replace all your standard logins, since not every website has implemented this technology yet.

Want to hear more exciting Windows 10 news, or need assistance with your Windows device? Get in touch with one of our technology experts today.

Published with permission from TechAdvisory.org. Source.

June 29th, 2015

Windows_Jun18_CJuly 29 is the day Windows users have been waiting for. This summer sees the release of the much-anticipated Windows 10 operating system, which Microsoft is keen to ensure outperforms the let-down that was Windows 8. The computing giant has been back to the drawing board and emerged with plenty of impressive new features to wow you and your team - here’s what you need to know before getting started.

You can get it for free

They say the best things in life are free, and that might just be the case with Windows 10. Microsoft has kept its word about making its newest operating system free to access - at least if you’re currently running an authentic version of Windows 7 or 8.1, its two most recent releases. You’ll enjoy a free lifetime upgrade to Windows 10 provided you make the move within the next year and, better still, it’s an automatic upgrade directly from your existing Windows 7 or 8.1 interface. If you’re running an older version of Windows, you’ll need to make a fresh install and you’ll also need to pay - the various available versions of Windows 10 are expected to retail starting at $119.

It’s being launched in phases

Although the official release date is July 29, in reality Microsoft is expected to undertake a phased launch. This means that you might not end up using the brand new Windows 10 on July 29 itself - instead, Microsoft is likely to make the new operating system available to desktop and laptop users first, and only later to mobile and other devices. What’s more, the firm already has its next move in the pipeline. Upgrade and update plans for Windows 10 are anticipated to be on the way in two phases, in June and October 2016. But we are expecting these changes, codenamed Redstone, to come in the form of more minor tweaks to the Windows 10 infrastructure rather than a full overhaul.

It’s the last you’ll see of Windows

Microsoft has made no secret of the fact that it sees Windows 10 as the operating system’s final release. But that’s not quite as ultimate as it sounds - this is not really the end of Windows. Instead, what we’re seeing is the transition of Windows from a product to a service. Microsoft envisions a future where, instead of major new versions of Windows emerging every few years, there are regular improvements and updates - far beyond the WIndows Updates that we know at the moment.

It’s likely that version numbers will come to play far less of a role in system updates in the future - in much the same way as mobile apps operate, we’ll instead settle into enjoying a frequently updated service that incorporates the latest features Microsoft has developed. And while some have expressed fears that this could lead to home and business users being tied into a subscription model in order to stay up to date, Microsoft appears committed to ensuring that ongoing upgrades are free.

Ready to make the leap to Windows 10? Want to find out how best to make the transition with minimal disruption to your business? Give us a call and let us walk you through it.

Published with permission from TechAdvisory.org. Source.

June 29th, 2015

BusinessContinuity_Jun25_CBusinesses today are relying on data to run their day-to-day operations. We use it to build client relationships, generate sales reports, develop marketing strategies, and so much more. But if something were to happen to it, a devastating disaster for example, you could risk losing your whole business if you haven’t properly backed up. With that in mind you should take necessary precautions to protect your data in the event of a crisis. Let’s take a look at some devices you can use to keep your information out of harm’s way.

There’s no one-size-fits-all solution when it comes to data backups. You’ll want to consider the pros and cons of each of the backup devices below before making a purchase.

USB stick

USB flash drives are basically miniature hard drives that you connect to your computer using a USB port. The drives are extremely cheap, with prices depending on their capacity. They’re also portable, and can be used to backup information from several computers to the same drive.

Although USB sticks are highly convenient, they’re still not a complete backup solution, and are best suited for intermediate backups, such as storing file recovery programs or critical business documents.

External hard drive

An external hard drive is perfect when used as backup storage media. It has the lowest cost per gigabyte when compared to the other backup devices out there. External hard drives use the same plug-and-play functionality as USB sticks, so you can plug the drive into your computer and immediately start selecting the files you want to backup. The transfer rate is also very fast, and you can backup a large amount of data within seconds.

One of the evident drawbacks of using an external hard drive is that you’ll need to update your backups on a regular basis, or else new files won’t be included. There’s also the risk of the device being stolen or misused. For instance, a colleague may take your drive when you’re away from your desk, or a disgruntled employee may copy all of your important business files and take it with them when quitting.

Network attached storage

Network attached storage, or NAS for short, is a dedicated device with its own IP address. It can be used as a multimedia server, and can function as an email or lightweight database server. NAS offers data redundancy, meaning it will generate a backup of your backups, so you can ensure your files are fully protected.

The main downside of NAS is its inability to scale beyond the limits of the system; you have to purchase additional hard drive bays when you need more capacity. You also have to take full responsibility for data security if you’re implementing NAS.

Cloud storage

Cloud storage is becoming more and more popular among businesses of all sizes, due to its many benefits such as allowing users to access data anywhere on smartphone devices, as well as enabling you to work with the most current hardware and up-to-date software. It is also affordable, since you’ll only have to pay for what you use. What’s more, cloud computing is very convenient, because your service provider will take care of the installation, management, and maintenance processes.

On the downside, some cloud service providers don’t employ sufficient security measures on their systems, so your data could be exposed to potential cybersecurity threats. This means that it is not always the ideal solution for companies dealing with very sensitive data - medical practices and law firms, for example. Predicting costs can also be hard; if your business is growing rapidly, then you might find you have not adequately planned for incremental costs.

Choosing the best system for backup is a critical decision that will impact your business on a daily basis. There are trade-offs among backup devices, which is why you need to choose the solution - or solutions - best suited to your business. Contact us today and our experts will assess your company’s needs and provide the best backup solutions for you.

Published with permission from TechAdvisory.org. Source.

June 19th, 2015

BusinessIntelligence_Jun9_CClued-up companies rely on business intelligence (BI) in order to make informed decisions regarding their future. Yet even though businesses invest in BI, they often make mistakes resulting from a lack of knowledge about how best to implement it, and can end up losing more than they can afford. Here is a round-up of common BI mistakes encountered by businesses, and how you can avoid them.

Mistake #1: Not defining business problems

One of the biggest mistakes in BI implementation is jumping to conclusions too soon without first identifying what your business wants to accomplish. When it comes to integrating BI into business operations, there’s no such thing as a one-size-fits-all solution. Looking for a single BI tool to solve all analytics problems is one of the main reasons many BI projects fail.

You need to clearly define the business problem you’re trying to solve, and understand the specific tools required to solve those problems. Only then will you be able to select and purchase the BI tool that best suits your needs.

Mistake #2: Not getting buy-in from end users

Even the best BI tools are ineffective if they’re not properly utilized. Forcing your employees to use newly purchased BI technology without informing them or hearing their thoughts beforehand is a big mistake.

Instead of telling employees they have to use something, first focus on highlighting the benefits of the new BI system. Help employees understand why they’ll want to use it, and convince them by showing them what they stand to gain from the new BI technology.

Mistake #3: Rushing implementation

A rushed deployment of new technology is often times not a successful one. When it comes to deploying BI solutions, patience is key. If you hurry into BI implementation too quickly, your end users may not have enough time to develop the skills required to use the software effectively.

Take an incremental approach to implementing BI solutions. Make a list identifying business problems and, rather than expecting to solve every business problem all at once, try to prioritize specific outcomes you want to achieve. When you have solved the first issue, move on to the next one and so on until you have incrementally solved all the problems on the list.

Mistake #4: Insufficient training

New BI systems are complex structures that require a lot of training in order for users to make the most of them. If users lack the skills necessary to operate the software, then bottlenecks can occur. The product may be left dormant for long periods of time as users wait for experienced IT staff to resolve teething problems.

Spend wisely on providing ongoing training, so that users really understand how to use the system. Consider hosting weekly lunch sessions where a different aspect of the BI system is discussed. You could also provide online training videos that enable users to learn more about the new system at their own pace.

Mistake #5: Not making use of information and reports

BI tools are designed to analyze raw data and turn it into valuable information that can be used in business decision making. But some organizations fail to exploit the information fully - it is not shared, not analyzed, and not acted on. BI software can generate reports on various data points, identify risks, and predict trends. It’s important to leverage the information gathered and to apply it to your business’s objectives and goals.

Business intelligence software is a highly useful tool that, when used properly, can drive your business forward. Avoid these mistakes in order to make the most of your BI solutions. If you’re looking to implement BI tools to your company, contact our experienced consultants today and see how we can help.

Published with permission from TechAdvisory.org. Source.

June 8th, 2015

SocialMedia_Jun8_CSocial media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason - Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment. With that in mind, here’s a rundown on how to advertise on Facebook.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media