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February 6th, 2015

BusinessValue_Feb6_CIn this era of ever-present technology, mobile phones are among one of the most frequently used devices for Internet access. They've changed the way most people live; gone are hardcover books, in are eBooks, no more paper money, it's PayPal all the way. So what does this mean for businesses? It means you can no longer ignore the power of mobile! It’s convenient, popular, and here to stay. Check out some of these mobile marketing tips to make sure you’re on top of things and can deliver what customers expect from your business.

Use QR codes

As far as mobile marketing tools go, QR coding is among one of the most powerful. With QR codes you can set up announcements about special events, coupons, newsletters, updates on your latest products, etc. Your potential customers can simply scan the QR code with their mobile devices and see what you have to offer.

The real benefit of QR codes is they can be put virtually anywhere to lead people anywhere online. Imagine putting a QR code on a T-shirt and having it lead to an online coupon for special deals. While the possibilities for placing QR codes are endless, it’s probably not very useful to put them somewhere that doesn’t make sense, like on a street billboard; people can’t scan your QR code while they’re driving.

Buy Facebook mobile ads

Facebook currently has over 700 million active mobile users. Even if that number’s not increasing at the moment, it’s still huge. Many businesses that are competing online have a Facebook page and advertising plans already. But with the majority of mobile visitors on Facebook, all your content and ads should be easy to read and engage with.

Facebook mobile ads display better than normal ads on the right column on Facebook’s news feed. If you don’t make use of this feature, you might be missing out on a large audience.

Make your website responsive

Back in the old days all websites were static, meaning that content was fixed unless you edited the HTML files. Later came the dynamic website, where content was changeable once you refreshed a web page. Now we have responsive websites, which conveniently adjust themselves to different browser sizes or a mobile device’s screen size.

Responsive websites are the future of the web. Imagine how high the bounce rate is likely to be if a potential buyer visits your website on a mobile device, scrolls around to read your content with difficulty, gives it up as a bad job and finds your competitor’s website that is mobile-friendly. That’s why your business website is better off on a responsive design.

Mobilize your E-mail

There are many up and coming marketing tools, but email is still one of the best ways to get great results for businesses. As with Facebook, most people check their emails on a smartphone or tablet. Make sure your message reads well on mobile devices, or your customers might ignore and delete it or, even worse, unsubscribe from future emails.

There are plenty of mobile marketing tools out there. Before implementing them get in touch with us to find the best solution that works for your business.

Published with permission from TechAdvisory.org. Source.

February 4th, 2015

BI_Feb4_CMicrosoft has just upped the ante on its data analyst products. The company recently announced that it will now be offering its Power BI product for free. It’s clear that Microsoft doesn’t want Excel to define the company in terms of data analysis. And this move could multiply their reach in the business intelligence sector by 10 times. But why is it free? Here’s what you need to know about Power BI and the likely reason behind its $0 price tag.

What is Power BI?

Power BI is a Cloud service which mainly functions as a self-service data analysis tool. What makes it unique is its use of advanced visualization options (graphs, charts, etc.) and the ability to find data by using natural language to ask questions and get answers. For example, you can simply type, “which department had the lowest sales profits last month?” and then get a chart that will visually display the sales from the different departments.

Another distinct characteristic of Power BI is its ability to collect and analyze data from various applications and services. These include Salesforce.com, Marketo, Excel, Zendesk and more.

And lastly, being a Cloud based service, the data is easily shareable, and employees can access it whether they’re in the office or on another continent.

Do I really need data analysis for my business?

It’s easier to get ahead of the competition if you know where you’ve been. With knowledge of your past failings or successes, you’ll know what methods and strategies are working and which ones aren’t. Then you can make appropriate business decisions based on facts and not assumptions.

For some, Excel may give you the ability to track all the Business Intelligence you desire - if the data you need is relatively simple and is kept all in one place. But if you have large amounts of data over various applications, then a product like Power BI can be a huge time saver since you won’t have to waste hours finding and organizing it.

If Power BI is so awesome, why is it free?

Power BI comes in two versions: the free one and a pro version for $9.99 a month. The pro version will feature more support for streaming data, quicker scheduled data refresh, and more storage. But light to medium data analysis users will still gain much from the free version.

Likely the real reason for the free version of Power BI is to capture market share from Tableau software, which currently dominates the self-service analytics market. Microsoft appears to be trying to create a simpler data analytic system that will be less complex than Tableau and more appealing to non-tech users.

And once they get sign-ups, Microsoft can then use this as a gateway to sell other Microsoft business products.

Want to discover how Microsoft’s Power BI or other Business Intelligence products can give your business an edge? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

January 30th, 2015

Productivity_Jan29_CDoes it seem like everyday another PC breaks down or your IT contractor interrupts you with questions about your software budget? In today’s world, technology shouldn’t be slowing down your business, it should be speeding it up. If it’s not helping you, it’s time to admit you have a problem before your employees organize an intervention. Here are four ideas on how technology can blast your business into the future.

Work together from anywhere

With the onset of Cloud technology, it’s now possible for your employees to work easily from anywhere - be it Bangkok, Belize or Boston. With Cloud-based suite products, employees can log on from remote locations and access company files. All they need is a web-enabled device.

Cloud-based technology also makes it easier than ever for your staff to collaborate. While one employee is in a coffee shop in Vancouver and another is at a desktop in your office, they can both be editing the same document at the same time. This makes it easy for your staff to remain on the same page, both literally and metaphorically, which in turn boosts both productivity and profits.

While many SMBs use public Cloud applications like Google Drive, Dropbox and Evernote, private pro-level options are available, which come with more security and more features.

Keep all your data in the Cloud

The fact is that searching through spreadsheets for information stored in bloated data sets can be a huge waste of time. By having all your data in the Cloud, all your information will be in one place. So when you’re looking for that critical client receipt for your taxes, you’ll know where it is immediately.

Thanks to its remote access and collaboration possibilities, the Cloud also gives you and your staff easy access to all of your data wherever in the world you are.

Identify bottlenecks and upgrade your technology

Facing the facts about your current technology is key to increasing productivity. Yes we know you love your tablet from way back in 2008. You even named her Susie, after your niece, because they’re both so darn creative. But let’s face it, Susie is old now and is slowing down your business. She’s served you well, but it’s time to upgrade.

And desktops aren’t the only technology that can slow you down. There are also unreliable internet connections, obsolete software and outdated email providers. The list goes on…

The solution is to take a careful inventory of your current IT technology and see what’s keeping your business from reaching its true productivity potential. After you have your list, update your technology accordingly. Then create a plan to regularly upgrade your IT resources, so your employees are never being slowed down.

Outsource your IT

As the old saying goes, ‘out of sight, out of mind’. Whether you have a part-time contractor or a fully-staffed IT department, the mere presence of tech staff onsite in your workplace can be a distraction. When you’re focusing on sales or setting up meetings with potential clients, a knock at your door from your IT colleague - because he or she has just discovered a glitch in your system - can take you out of the flow of the task at hand.

On the other hand, outsourced IT departments are proactive in preventing technical issues from popping up in the first place. They’ll fix problems without you even knowing they existed, and without distracting you from your core work. All of which means a great boost to your day-to-day productivity - and therefore profitability.

Want to know more ways IT can enhance your company’s productivity? Contact us today to learn how.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
January 29th, 2015

Security_Jan28_CThink your security is taken care of with a frequent anti-virus scan? Think again. While we’ve all become used to the idea that viruses, worms and other malware - however much disruption and damage they cause to our systems - can be detected and removed thanks to the tracks they leave as they create havoc, that’s no longer something to count on. Proving the point is Poweliks, an invisible trojan horse that evades being picked up by anti-virus software. Read on to find out all you need to know about Poweliks and how to fight it.

What is Poweliks?

Security firm Symantec describes Poweliks as a trojan horse that performs malicious activities on the compromised computer. But it’s no ordinary trojan - unlike the majority, which infect your computer with malicious files, Poweliks is a silent and invisible threat that hides away in the memory registry of your system. It’s not entirely new for a virus to seek to cover its tracks by making itself "file-less" but, in contrast with Poweliks, most are wiped when you restart your computer and its memory is cleared. Worse still, Poweliks hijacks the legitimate processes and applications running on your network, inserting its code into them where it can largely evade detection.

First discovered back in August 2014, Poweliks has therefore created something of a headache for firms behind conventional security solutions like anti-virus software. Symantec and others have admittedly managed a number of updates to their protection in response to the threat posed by Poweliks. But although very minor records of the presence of the trojan are left behind by way, for instance, of registry logs, the signs of its destructive presence are much lower key than the computer world is used to, meaning Poweliks is unlikely to show up on most system scans.

Poweliks has links to Kazakhstan, the home of two servers the malware connects to once it is up and running from within your computer. The servers in Kazakhstan then send commands to the bug to tell it what to do next. In theory, this then makes way for the tool to be used to download other undesirable programs that could infect your system without your knowledge. It could equally be used to steal and disseminate data from your network.

How can I best protect myself?

As well as the anti-virus updates that have gradually been released - but which are still likely to have only a limited impact on threats of this type compared with those of the past - a number of Poweliks removal guides are now available online. Nevertheless, prevention as ever, remains better than cure. One method reported to have been employed in the distribution of the Poweliks infection is embedding it in a Microsoft Word document, which is then sent as an attachment to spam emails, and which the attackers hope your curiosity will lead you to open. Among the senders that these spam messages have masqueraded as being from are the United States Postal Service and Canada Post. Of course the best advice remains to be suspicious of any and every email attachment you open, particularly if you weren’t expecting mail or it's from someone you don’t know.

Should I be concerned?

In fact, revisiting your everyday security precautions is probably pretty good advice all round, since experts predict that this type of threat is likely to become ever more common as attackers seek to exploit the techniques of Poweliks in order for their infiltration to remain unnoticed for as long as possible. Sure enough, a number of copycat threats have already been detected by security specialists as of the start of 2015.

General awareness around web sites you choose to visit is also recommendable in particular, since others have also reported the bug making its way onto their systems thanks to so-called ‘drive-by download attacks’ - whereby simply visiting a malicious web site is enough to trigger the infection, and actively downloading a file isn’t even necessary. As a result, organizations may wish to consider more comprehensive filtering of internet access, or at the very least reactive blocking of known malicious sites, in order to prevent employees from inadvertently infecting a company network.

To find out more about IT security solutions and protecting your technology from attack, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
January 22nd, 2015

socialmedia_Jan20_CRegardless of the industry in which you operate, it’s undeniable that social media has become an essential platform for many businesses of all sizes to easily engage and interact with customers and potential customers, as well as boost visibility. But there’s more to social media than market reach and penetration and it can prove to be a powerful tool for driving dynamic business development too.

In most cases, a business development manager already has an idea of the kind of company with which to partner. Their next step is to contact that company via a phone call or email. However, this can be an unreliable way to reach out, especially when your potential partner has never heard of you. Social media speeds up this process by identifying the best person to contact, as well as determining if you have any mutual connections.

Simply put, social media lets you understand the background of different companies and gives you an idea of the different players involved, before you even engage in a dialogue. With this in mind, let’s take a look at four ways you can utilize information available on social media to enhance your business development success.

  1. Social media is an extra pair of eyes Social media allows you to see first-hand what potential partners, competitors, and customers are doing, which is a major asset when it comes to your business development and performance. This can also reveal business-relationship possibilities or even warn where it is best to stay away. It’s crucial to position yourself and your company as industry experts by sharing mind-blowing content as well as highlighting recent successes.
  2. There’s no universal message in social media The way people behave and connect across different social media platforms varies, therefore it is important to adjust accordingly. For instance, you might use Twitter to promote ongoing marketing campaigns, share content, and direct customer service requests. You may use Facebook for larger marketing initiatives, such as showcasing a company’s culture and resources. It’s important to remember that there’s no universal rule to utilizing social media and that it is beneficial to be flexible. Think about what your individual goals are and work out which social media platform is the best avenue to explore.
  3. Leverage employee relationships If you’re looking to connect with an individual in a specific company, make it a habit to check and see if anyone in your company has a pre-existing relationship with that person. Social media channels like Facebook and LinkedIn make it fairly easy to spot mutual connections, so it is a good idea to get into the habit of checking. Whether you ask your colleague to help make an introduction or to arrange a meeting, a mutual connection gives you the competitive edge in effective business development.
  4. Use social media as a touchpoint Social media is not only essential to business development, but also complements other more traditional practices, such as when you’ve sent an email or voicemail to a business prospect that has gone unanswered. It’s understandable that people get so busy they can delay, forget or pass over an inquiry, but instead of passively waiting for a reply, why not make it standard practice to follow up separately via LinkedIn or other social media platforms? This way you can build additional opportunities with potential partners, increase the likelihood of a response, and even forge a future business relationship.
The fundamentals of business development are strong relationships with a partner or companies with a good reputation, who will have a positive impact on your business, such as marketing an initiative collaboratively. Social media can get this whole process started, so the next time you’re looking to contact a business prospect or potential partner, start by visiting their social media channels to get the heads up to help you in your quest.

Looking to learn more about the benefits of social media in business? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 14th, 2015

Security_Jan12_CThe scale of the recent security breaches at Sony, which led to the cancellation of The Interview’s theatrical release, can make the company’s problems seem beyond the realm of the average small business. But the security mishaps that created the circumstances for the hack are as applicable to modest local and regional companies as they are to multimillion dollar corporations. These three tips will take you back to security basics and help avert your own big-screen drama.

Don’t let basic security habits slip

Our modern-day instinct tells us that the answer to potential security breaches is to install new layers of antivirus software, firewalls and further encryption systems. While these are all worthy additions to your company’s armor of security shields, they will do little to help if good old-fashioned protective habits are allowed to slide.

Instill a disciplined, security-conscious mentality in your organization, and keep the messages simple so that staff remember and follow them. Focus on regularly changing passwords and keeping them secret, being vigilant about avoiding unexpected links in email messages, and limiting network access for the likes of external contractors to that which is absolutely necessary.

One of the ways hackers made their way into the Sony network was by tricking administrators into thinking they had a legitimate need for access: teach your staff to be careful, and praise cautiousness even if it turns out access is warranted. Encourage staff to flag up potential security lapses, and make sure they know that reports will be followed up and loopholes closed.

Take a flexible and agile approach to IT

IT changes, and so do the ways best suited to keeping it safe. This means it is vitally important to keep your IT systems up to date, and where necessary to do away with outdated practices that could leave your business technology exposed. This involves more than just ensuring that your network is running updated antivirus software to catch the latest bugs and worms - it means staying abreast of emerging methods to mitigate potential threats from hackers worldwide.

All of this uses staff and resources that your small business might not have - which is where outsourced managed services come in. Using a managed service provider as an add-on to your own IT team can give you extra flexibility and the ability to keep abreast of industry security developments, even when you lack the time to do so yourself.

Equally, know when it is time to ditch data - think of emerging social networks like Snapchat, which set messages to self-destruct after a set time, as your cue to make your data retention policy less permanent, particularly in relation to email. If you no longer have a business need or a regulatory requirement to retain information, then delete it - in the process you can limit the possible damage even if the worst should occur and you fall victim to an external attack.

Backup, backup, backup

The last thing you want in the event of a security breach is for it to hit your day-to-day operations - the potential damage caused by the hack itself is likely to give you enough to worry about. But that is exactly the situation Sony found itself in after its latest hack, with its email system down and staff forced to return to the days of pen, paper and even the fax machine.

As well as ensuring alternative means of communication remain open to your business in the aftermath of a possible attack, it is also vital to make sure that you retain access to the information most critical to your work. Regular, secured backups help ensure that, whatever happens, the show is able to go on and your firm’s productivity and revenue are not unduly hit. Engaging professionals to undertake your backups on a managed service basis also means this can happen routinely and without fail, while you stay focused on running your business.

Want to learn more about how to reduce your IT network’s vulnerability to attack? Get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
December 31st, 2014

security_dec24_CWhen looking into the ways companies are hacked, you quickly realize that there are so many different tactics out there that it is mind-boggling. One of the more effective methods used recently is spear phishing, and in early December 2014, a new spear phishing attack was uncovered. This threat, while directed at larger organizations, could be turned against smaller businesses as well, and is therefore worth you knowing about.

What is spear phishing?

Spear phishing is an advanced form of phishing where attackers troll the Internet for relevant information about you and then create a personalized email that is sent to you. This email is usually developed so that it appears to be coming from a friend or trusted partner and contains links to a site or program that can initiate an attack or steal information.

More often than not, these links are to websites where you enter account information, passwords, and even bank account details, or any other personal information which can be used to break into computers and even steal your identity.

What is this latest spear phishing attack?

This new form of spear phishing, being carried out by an organization who calls themselves FIN4, has actually been around since as early as mid 2013. When they attack Wall Street listed companies they are doing so to steal valuable plans and insider information.

What we know is that they send highly savvy and targeted emails to people at a company, trying to harvest Microsoft Outlook account information. Once they have this crucial data they then target others inside, or connected to, the organization, with the same email, while also injecting the code into ongoing messages. This method can spread the attack quickly, leading to a potentially massive security breach.

In the email examples of this phishing threat, the attackers write mainly about mergers and other highly valuable information. They also include a link to a forum to discuss the issues raised further. These emails come from people the recipient already knows, and the link is to a site that asks them to enter their Outlook account and password before gaining access. When this information is entered, it is captured by the attacker and used to launch more attacks.

What can we do to protect our systems?

From what we know, this attack is being carried out largely against law firms, finance companies, and other large organizations. While this discounts many small businesses, there is a good chance that the attackers will turn to small businesses operating with larger companies at some point.

Because this is an email-based attack, you need to be extra vigilant when opening all emails. Be sure to look at the sender's address, and read the body of the email carefully. While hackers generally have good English skills, they aren't fully fluent, which means you will notice small mistakes. Also, keep in mind previous emails sent by the recipient. If the tone and style is off, then the email may be fake.

It is important to always look carefully at all links in email messages. If a link looks suspicious, then ask the recipient for more information or to tell you where the link goes. If you come across any site asking you to enter account information, be extra careful. Look at the URL address in your browser, if it doesn't sat HTTPS:// before the address, then it may be a good idea to avoid this.

If you have any questions on spear phishing and how you can prevent it, contact us today to see how we can protect your business.

Published with permission from TechAdvisory.org. Source.

Topic Security
December 30th, 2014

BCP_Dec23_CThere are many different backup solutions out there available to small and medium sized businesses. While most owners are aware of the fact that any backup solution is important for a Disaster Recovery Plan, it can be tough to pick the right one for your business. One of the most popular is online backup. If you are considering which backup solution to choose then our overview should help you decide.

What exactly is online backup?

In a wide sense, online backup is a backup system where your files, folders, and even systems, are backed up to an offsite storage server over your Internet connection. Tech experts also refer to this service as remote or cloud-based backup.

When you back up your files and systems to an online solution, your files are stored off site, usually in redundant data centers. This means that should something happen to your files you can access the system via another computer and restore your backups onto that computer, as long as you have an Internet connection.

For many companies, this is arguably the most efficient form of backup, not because of the backup method itself, but because of the fact that your backups are stored remotely The chance your data will be accessible if your business faces disaster increase, as data can be recovered quicker than most other systems.

How do online backups work

Like most other technical systems out there, there are numerous varieties of online backups. Some of the most effective are image-based, which take a snapshot of a computer or server at a specific time and then upload this to the remote backup servers. This snapshot contains the whole system as it is and can be easily recovered.

Other solutions can be automated to back up specific files and folders, and run through a Web-based interface that can execute a backup from almost anywhere. Beyond this, many systems can be managed by a company like us. We can implement a system that works best for your company and your data, and then manage it so that your data will always be available when you need it. Should something go wrong, we can even help you recover your systems.

4 Benefits of online backup

Companies that implement an online-based backup have been able to realize the following benefits:
  1. Decreased recovery time - Because your data is stored online, as long as you have an Internet connection you can begin recovery at the click of a button; there is no having to go find your backup, then figure out how to recover it. Most companies see a generally reduced backup recovery time when they implement an online system.
  2. Increased backup reliability - Over time, physical systems break and need to be replaced, and this can happen at any time. Because online systems are managed by other companies, whose main job is to ensure backups are always available, you see increased reliability with these systems.
  3. Decreased costs - Physical backup systems can be costly, especially if you have a large number of systems or a large amount of data to back up. Many online providers charge a flat monthly fee that often works out to be less costly than other solutions. Beyond this, you don't need to invest in physical backup solutions and the storage space to house and maintain these. As a result you should see lower costs.
  4. Increased data availability - As long as you have an Internet connection, your data will be available. This means you don't have to worry about your offsite physical data being okay, if you have a problem or disaster strikes on your premises. With online services data is available when you need it.
If you would like to learn more about online backup, contact us today and let us reveal just how dynamic and effective our solutions can be. Don't wait until you have to face a backup issue to back up your vital data!
Published with permission from TechAdvisory.org. Source.

December 18th, 2014

SocialMedia_Dec15_CMeasuring the overall success of a marketing campaign is often dependent on a number of metrics. When it comes to measuring the success of your social media campaigns, the most common metric employed is the number of shares. Companies who post content online often find it difficult to get their content shared through. If this resonates with you then here are four common reasons as to why your content might not be be shared and what you can do about that.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn't do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the "hmm, that's interesting, other people will like it too, so I'll post it" mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won't share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn't fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn't fit with an an individual's current identity then it's not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn't mesh with a user's values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 12th, 2014

productivity_Dec12_CEmail is now the most essential form of communication in business. Over the years, email has become much more informal than when it was first introduced. Sure, this makes it feel more natural, but there can be times when this casual style leads to misunderstanding, and in turn this can lead to lost productivity. There is, however, one effective way you can structure important emails to avoid this, and that's by using PAR.

Better email structure for small businesses

In order for your emails to be clearer and to get the overall message across easily, you might want to implement a PAR structure. This three part framework has been used by many business owners and managers to improve overall communications, and consists of:

Problem

At the very top of the email, below the salutation, provide a brief yet clear overview of the problem which is the subject of the email or the reason you are making contact. When writing this overview don't assume anything, including shared knowledge or agreements, unless you have discussed these with all recipients beforehand. The key here is that you are looking to be able to summarize the main issue.

If you need more than two paragraphs, then you should probably create a longer form report that is attached in the email. The reason for this is because the vast majority of people will simply scan an email, and if it's too long, they will usually skip it, or possibly miss key points. If it is easy to scan and read, then there is a greater chance all parties will be on the same page.

Beyond this, if you are struggling to come up with a short explanation or can't clearly summarize the problem in writing, then email may not be the best medium to be using. Opt instead for a meeting or phone call to discuss the issue more fully.

Action

After stating what the problem is, clearly mark any proposed actions or recommendations using a relevant heading, then specifically lay them out in an easy to read format. You want to be as specific as possible here, ensuring that all parties understand what you want to happen and the actions they will need to take as a result.

For example, if you use vague language, such as: "I need this by the end of the month", people may only carry out what you are asking for on the very last day of the month. Instead, you might be better to give a specific delivery date, and possibly a set time, so that any deadlines are clearly defined. Bulleted and numbered lists can really help here, as long as they are clear and understandable and don't muddle the issue.

Results

Finally, identify the expected results based on the actions you want the recipients to take. This helps ensure that every recipient knows what they should be striving for, as well as serving as an indicator of whether the problem has been specifically solved or not.

If the results aren't met, you have a good opportunity to look back at the process and see if there is any room for improvement, or try to pinpoint exactly why something went wrong or didn't happen as you planned. This in turn, if leveraged correctly, can help improve overall productivity.

Looking to learn more about increasing productivity in your office? Contact us today to see how our systems can benefit your business.

Published with permission from TechAdvisory.org. Source.

Topic Productivity