When browsing the Internet, what type of site do you spend most of your time on? For most people, that would be social media. It's hard not to find someone using social media these days. One of the less popular, yet still important, services is Google+. While the user base is considerably lower than say Facebook, it is growing. In an effort to increase numbers further, Google has recently introduced a number of interesting changes to Google+.

Here is an overview of the new Google+ features recently introduced.

A new layout One of the first things you will notice about the updated Google+ is the layout has been drastically changed. On the main (Home) screen you will notice that posts have been changed to individual cards, similar to the Google Now cards, and are arranged in either one, two or three columns. These posts now take up more space horizontally which makes it far easier to view more content at the same time.

The menu bar that took up the left-hand side of the previous layout has been moved and is now collapsible. If you hover over Home on the upper-left of the screen the menu will pop out from the left-side. Circles and related feeds have also been added at the top of the window and clicking on a related circle name will bring up content only from your friends in that circle.

Adding new posts has also been turned into a card layout which is found at the top-left of the content stream. The different options e.g., Text, Photos, Link, Video and Hangout, are now big buttons that you can push to create a related post.

Improved Hangouts Possibly the most intriguing new feature introduced is actually an update to the existing Hangouts. The numerous Google chat functions have been merged into a single chat and video messaging app available for Google+, iPhone, iPad, Android, Gmail and Chrome.

This means that you can host group chats for up to 10 participants which users can access through various systems. What this means for businesses is that you now have an easier way to communicate across multiple systems without having to worry about compatibility.

Better pictures and albums A key component of any social media platform is visual content like pictures and videos. Google has introduced some interesting photo based features that could help make your content even more attractive. One feature is Auto Enhance, which will touch-up photos by looking at factors such as blur, contrast, saturation, etc. From what we have seen, the touch-ups are effective in making your pictures look better.

There is also a new feature called Auto Awesome, which looks at the types of photos you upload and can do various impressive things. For example, if you upload a series of similar pictures, say a sequence of images taken one after the other in a short amount of time, Auto Awesome will create an animated GIF which you can share on your wall. This function can also create panorama or HDR images.

Auto Highlight is another recently introduced feature which uses an algorithm to analyze pictures and skip over duplicate, blurry or underexposed pictures while uploading them, supposedly leaving you with only the best pictures.

Hashtags The hashtag (#) has become popular on many social media platforms and is an easy way to find similar content. Google+ has improved the hashtag system and will now automatically add relevant tags to your posts. You will see these as small blue tabs on the right of the card, and hovering over these will show the relevant hashtag. If you click on it, the card will flip over and show you other posts that have the same tag. This could be a great way to find similar content and could help bring more exposure to your profile.

The new Google+ layout is definitely a big change compared to previous versions and could prove to be useful for your company's profile and online presence. If you would like to learn more about using Google+ please contact us.

The password is the main way we identify ourselves online. We need these to access nearly every account and service we use. Hackers know this and often target this area. One way to minimize the chance of your accounts being hacked is by using different passwords for every account. However, the issue is that remembering them all isn't always easy. A password management system can help, but what type of system is the best?

Below is a brief overview of the four types of password management system you can use.

1. Cloud or Internet-based These systems are usually cloud based and accessed through an app or browser plugin. Apps ordinarily store your passwords, or generate one to use, and will automatically apply this when you visit a site that requires a password. These systems are great for breaking the one password habit, However, because they store all of your passwords in one place, they could become a target for hackers.

2. Cloud or Internet-based with two-factor authentication The next step up from the cloud-based password management system is one that supports two-factor authentication. Your passwords are still stored in the cloud, but you will need to provide another piece of information before you can access sites.

The interesting thing is that many of the cloud based password systems actually offer this in their premium offerings. So, not only do you get better password protection, but it's with the same system meaning you likely won't have to switch.

The cloud based systems are a good idea if you use more than one system on a regular basis and if you work from outside of the office.

3. Computer-based Computer-based password management systems are similar to the cloud versions, only the passwords are stored on your computer, and accessed using a master password. Because many hackers usually don't go after individual hard drives - they have to get through your network and then find the program and try to break the password - the chances of your passwords being exposed are minimized.

The only problem with systems like these is that you normally have to log in for the service to work. If you forget to log out and someone walks by, they will be able to access everything. However, for the manager who wants a secure system, this is a better option than the cloud based versions.

4. USB-based There are a number of USB devices that have a smart card in them that can store passwords. When you plug in the USB to your computer, the software on the USB can input the stored passwords when needed. These devices are typically more expensive, with some costing as much as USD$100, but they offer the highest amount of security as your passwords are kept with you.

The main downside to these devices is that they aren't the biggest and are usually about the size of a standard USB stick. This means that they are easier to lose, making getting your passwords back even tougher.

If you are looking for a better way to keep track of your passwords, please contact us today to see how we can help.

To many netizens, the Internet is one massive popularity race. Companies and people alike take great strides to carefully build a brand and reputation that they feel comfortable with. Unfortunately, there comes a time for any business when they have to deal with a complaint. There are many warning stories of companies that have handled negative feedback and complaints poorly and seen their reputation tarnished. If you want to avoid a dent in your corporate reputation, it would be wise to manage your online reputation.

Here are five reputation management practices you can employ to better manage your online brand.

1. Don't remove negative content If you see a negative comment or post online it may be your first impulse to delete it. This isn't necessarily advisable, as the main rule about the Internet is that nothing ever goes away. If you delete negative comments on a regular basis, customers could notice and this may lead to them losing trust in your company and ultimately, to lost sales.

What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: "Please note, malicious content will be deleted."

2. Address complaints promptly You should have someone monitoring your online platforms for complaints or negative feedback, so that you can respond promptly. This will also show customers that you actually use your platforms and are willing to engage. If you do not take steps to address negative material, you could be sending the message that you don't care enough about customers, which could drive them away.

3. Provide people with a place to complain Being proactive is important when it comes to reputation management. Instead of waiting for complaints to be posted on various review sites, blogs or even social media, which are all out of your control, why not provide a place that you can control, for all types of feedback.

Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you're more likely to see complaints sooner and better able to answer them quickly too.

4. Ensure colleagues and staff are all on the same page Two things that turn almost customers off of a brand are a company that isn't organized and being told different things by different people within the same company. If you have more than one staff member managing your online reputation you need to ensure everyone is on the same page. If a client asks a question they should get one answer and if there is a complaint there should be one response or person handling it.

It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.

5. Monitor online activity We don't mean monitor the activity of your employees, we mean take a look at the different communication channels used by your customers and the public at large. If your business relies on reviews, simply monitoring your own profiles and website isn't enough. Many customers complain on review sites like Yelp, Ripoff Report, or their own blogs. Taking time to search for, and browse these sites could help you gauge the general perception of your company. If you see an increasing number of negative reviews for example, you know it is time to look at what needs to be improved.

Having a well managed online reputation won't guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.

One of the most integral business tools is the computer, as well as related technology, such as servers. This technology allows employees, managers and owners to do their jobs. The problem is often that the hardware running computers and servers is constantly evolving. Keeping your systems up-to-date is costly and many businesses simply cannot keep up. This is why an idea like virtualization can seem so appealing to so many.

Virtualization is the act of taking an existing system, say a server, and creating a virtual copy of it that is hosted either in a physical unit or somewhere out of the office. Some systems you can virtualize include: Desktops, Operating Systems, servers, hardware and storage. Most small businesses start with storage and server virtualization as this can usually be done with relative ease and at an affordable cost.

Benefits of virtualization The question many business owners ask when they are looking into virtualization is what benefits it can bring. While the positives are numerous, here are the five most common:

1. Reduced space Physical hardware can take up a lot of space, and the common trend among many businesses is that the space available per person is shrinking in order to save costs. Take for example your servers. If you virtualize these, you can probably fit all of them onto one or two units. This will reduce the space your hardware takes up, freeing up extra storage capacity or possibly another desk.

2. Reduced overhead Having hardware and servers in an office can be expensive to maintain. You have to have climate control to start with which means higher electricity bills and higher maintenance costs. Virtualization will often reduce overhead costs and save you money. Beyond that, many solutions offer a pay-per-use pricing model which makes predicting costs easier.

3. Quicker backup and recovery Many virtualization solution providers also offer backup services that can be automated. This means that your vital data is always backed up and protected. Beyond that, the backups can be stored at a different location, meaning that if there is a disaster, you can recover lost data quickly and easily.

4. Longer hardware replacement cycles Virtualized solutions and platforms often require lower computing resources because they are hosted on the provider's servers. This means that you won't have to replace existing tech hardware. Beyond that, existing systems can be used for longer which will save you money.

5. Virtualization is scalable If your company is growing, you will eventually have to add new systems. In an already cramped office this means finding the space for hardware or servers needed to support your growth, not to mention investing in systems that are compatible with existing hardware. Virtualization is highly scalable, and can grow with your company, often without the need for extra services.

In general, virtualization could help your business grow, while IT costs remain stable, or are even decreased. If you would like to learn more about how virtualization of your systems can help your company, contact us today.

The world, and the businesses that run it, are becoming increasingly social. This has led to a dramatic increase in the amount of data available to us, thus making Business Intelligence (BI) more important than ever. One increasingly popular form of BI is the collection, analysis and use of social data. This is a relatively new idea that has many business owners and managers confused. Are you one of them?

Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

• Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
• Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
• Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.

There are numerous uses for social data in organizations and many bigger companies have started to track and implement learnings in different departments such as marketing, human resources and even finance. This is a great way for you to better know and provide what your customers and followers want.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.

The Internet, still in its early phases, is seeing a dramatic increase in the number of users. Unfortunately, this growth has also seen an increase in the number of cyber criminals and attacks against websites. The latest major attack was perpetrated against LivingSocial. If you have an account with this website, you may want to pay attention.

LivingSocial is a daily deals website that focuses on bringing bargains and original deals to users based on their geographical location. In late April, news broke that the website had suffered a massive cyber attack with 50 million accounts being compromised.

From the reports we have seen, the attack targeted accounts world-wide with only account holders in Thailand, Indonesia, South Korea and the Philippines being unaffected. An email sent out by Tim O'Shaughnessy, LivingSocial's CEO shortly after the incident said, "We recently experienced a cyber-attack on our computer systems that resulted in unauthorized access to some customer data from our servers. We are actively working with law enforcement to investigate this issue."

The company assured users that their credit card data had not been compromised, as they are kept in another database. Account passwords were also encrypted, which means they are harder to crack but not impossible.

What should you do? If you have a LivingSocial account, we recommend that you go and change your password immediately. This can be done by:

1. Going to LivingSocial's forgot your password page.
2. Entering the email address you used to sign up for the account with.
3. Pressing Reset Password.
4. Checking your email for an email from LivingSocial and following the instructions in the email.

It is advisable to pick a new password, one that is as different as possible from your old password and, as always, the longer, the better.

Is there anything I can to do protect my company? If you are a business owner who has websites that encourage customers to sign up for updates, accounts, etc. you may be wondering how you can keep your user's information secure from cyber attack. In truth, you can't keep your important information 100% secure, if a hacker is committed enough, they will be able to get the information they need or wreak the havoc they want to. But what you can do is to make it as hard as possible for cybercriminals to get your information. This could be as simple as using multiple databases to store different bits of information, or as complex as using the latest encryption methods and systems.

Each business is unique, and the best way to ensure your valuable data is secure is to work with an IT partner who takes the time to get to know your security needs and develop a solution that is as near to 100% secure as possible.

If you are worried about the security of your systems, contact us today. We may have the perfect solution that will meet your needs and budget.

When it comes to running a successful business, the last thing an owner or manager wants to think about is a disaster that could cause their business to go bankrupt. While there are many things you can do to minimize the potential fallout from any disaster, the most important is implementing a comprehensive disaster recovery plan that covers more than just data backup. If you are struggling to figure out what to do, this article may help.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.

To many business owners, social media is one of the most important marketing tools at their disposal. It's true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much more than just a marketing platform.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Dancing with the Stars Shasta County Style continues to grow in popularity and over the last 6 years has become one of the premier events in the Redding area. Your donations to this event have a double benefit. First and foremost they help us provide shelter, care and hope to victims of domestic violence and sexual assault. The second benefit is to your favorite star. Each dollar donated on his or her behalf puts them one step closer to being named our Champion!

Apex Technology Management is supporting Shasta Women’s Refuge and our favorite dancer for DWTS Shasta County Style!

Apex will match any donation made from an Apex client or Apex client employee:

Each dollar donated is a vote for Natalie and Nathan!

This web address will take you directly to Natalie Putnam’s donation page (screen shot below)

Donate to vote for Natalie Putnam and be sure to check the matching donation box and enter Apex as the Company name!

Security is an important issue for many business owners and managers. Many work with their IT department or an IT partner to ensure their network and systems are secure from threats. But what about your email, social media and bank accounts? The weakest link of these online accounts is your password, hackers know this and that's what they target. Do you take steps to ensure that you have a strong password?

If you want to minimize the chances of your password being hacked, here are five things you should NOT do.

1. Don't pick short passwords

While short passwords are easier to remember, they are also easier and quicker to hack. The most common way to hack passwords is by using brute force: Developing a list of every possible password, then trying this list with a username.

Using a mid-range computer like the one many have on their desk, with a normal Internet connection, you can develop a list of all potential passwords astonishingly quickly. For example it would take 11.9 seconds to generate a list of all possible passwords using five lowercase characters (a,b,c,d,etc.) only. It will take about 2.15 hours to develop a list of all possible passwords using five of any computer character. Once a hacker has the list, they just have to try every potential password with your user name.

On the other hand, a list of all 8 character passwords with at least one special character (!,@,%,etc.) and one capital letter would take this computer 2.14 centuries to develop. In other words, the longer the password, the harder it will be to hack. That being said, longer passwords aren't impossible to hack, they just take more time. So, most hackers will usually go after the shorter passwords first.

2. Don't use the same password

The way most hackers work is that they assume users have the same password for different accounts. If they can get one password, it's as simple as looking through that account's information for any related accounts and trying the original password with the other accounts. If one of these happens to be your email where you have kept bank information, you will likely see your bank account drained.

It's therefore important to use a different password for every online account. They key here is to try and use a password that's as different as possible. Don't just add a number or character onto the end of a word. If you have trouble remembering all of your passwords, try using a password manager like LastPass.

3. Don't use words from the dictionary or all numbers

This article published last year on ZDnet highlights the 25 most popular passwords. Notice that more than 15 contain words from the dictionary, and most of the rest are strings of common numbers. To have a secure password, most security experts agree that you should not use words from the dictionary or number combinations that are beside each other (e.g., 1234).

4. Don't use standard number substitutions

Some users have passwords where they replace letters with a number that looks similar, for example: h31lo (hello). Most new password hacking tools actually have combinations like this built in and will try a normal word, followed by replacing letters with similar numbers. It’s best to avoid this.

5. Don't use available information as a password

What we mean by this is using information that can be easily found on the Internet. For example, doing a quick search for your name will likely return your email address and social media profiles. If you have pictures of your kids, spouse, pets, family, their dates of birth, etc. on your Facebook profile and have put their names in captions, it's possible for a hacker to see this (assuming the pictures are shared with the public).

You can bet that they will try these names as your password. You would be surprised with the amount of personal information on the web. We suggest searching for yourself using your email address(s), social media profile names, etc. and seeing what information can be found. If your passwords are close to what you find, it would be a good idea to change them immediately.

There are numerous things you can do to minimize the chance that your passwords are stolen and accounts hacked.